In an age characterised by rapid change, finding business solutions that are reliable, efficient and secure is critical. This is especially the case for those conducting all or most of their business online.

The e-commerce industry has been around for decades, and really started to gain traction in the 90s, thanks to the world wide web. Now retailers and service providers across the globe are responsible for more than 27 million eCommerce websites.

The way consumers are choosing to pay is also changing. Digital wallets are quietly overtaking traditional credit and debit cards as a preferred payment method for consumers, and in recent years have accounted for half of all ecommerce payments made globally.  

The Stablecoin Revolution in eCommerce

One of the most significant advancements in the e-commerce space is the adoption of stablecoin payments. These are a form of cryptocurrency that is pegged to existing currencies or commodities - such as USD or Gold -  to secure and stabilise their value.

Stablecoins offer the ease and convenience of digital payments, with the freedom of borderless yet stable transactions. Their popularity became evident in 2024, when the total value of stablecoin transactions reached US$27.6 trillion.

Stablecoins are particularly important in the online economy as they open up emerging markets in the developing world, where local currencies may hold fluctuating and unreliable value. The use of stablecoins by consumers in developing countries has become a form of wealth creation and as that wealth grows, so does the desire to spend to improve everyday life.

Businesses Benefiting from Digital Currency Payments

Not only does crypto open up opportunities for a wider network of consumers, it also presents previously untapped markets to businesses. The acceptance of cryptocurrency at payment gateways can be the make or break for many consumers - especially those who own digital currency and want to reward the availability of these solutions with loyalty.

Crypto has been driving growth to the extent that there are now over 560 million crypto wallet owners worldwide. Many of the world’s largest companies have been behind this growth - from electronics to fashion and travel, to food and beverage, furniture, and wellness. Companies including Gucci, Farfetch, Starbucks, Home Depot, Expedia, Travala, Etsy, Wholefoods and more have seamlessly added digital currency payments to their checkout processes. Â

Why More Businesses are Accepting Crypto Payments

• Higher Revenue Potential

Crypto customers spend more with 30% higher Average Order Values than traditional payment methods.

• No Chargebacks

Blockchain technology eliminates chargeback fraud, giving merchants full control over refunds and subsequently lowering operational costs.

• Attracts International Customers

Unlike traditional payment methods restricted to specific wallets or banks, crypto offers a seamless, borderless payment solution, eliminating regional limitations and high cross-border fees. It provides access to a growing number of cryptocurrency owners who want greater access to pay with crypto in the global marketplace.

• Boosts Customer Loyalty

Offering direct crypto payments allows a seamless and convenient experience as customers don’t need to offramp their crypto first. This ease of transaction promotes loyalty and returning customers.

There are over 560 million crypto owners worldwide, with nearly 60% of those in Asia alone. Payment methods in this region vary widely with Alipay and other country-specific options making it difficult for businesses to support every preference. When customers don’t find their preferred payment method, they are less likely to complete a purchase.

Stablecoin payments offer a universal, borderless solution, eliminating the need for multiple local payment integrations. In emerging markets like Africa, where access to traditional banking is limited, crypto adoption is surging. The rapid adoption of cryptocurrencies by developing nations is creating untapped opportunities for businesses to a truly global customer base.

Accept Digital Currencies through a Licensed Crypto Payment Gateway

Using a multi-licensed digital currency payment provider like Triple-A allows businesses to seamlessly accept cryptocurrencies such as Bitcoin, Ethereum, USDC, and USDT, while receiving fiat settlements (EUR, USD, etc.) directly in their bank accounts.

This payment solution can be easily integrated into your website, offering a secure, hassle-free way to expand your payment options and attract crypto-savvy customers.  Reach out now to find out how you can start accepting payments in stablecoins and cryptocurrencies with Triple-A.