Marketing Director

About Triple-A

Triple-A is a global payment institution licensed in the United States, Europe, and Singapore, enabling businesses worldwide to pay and get paid in both local and digital currencies.

We empower businesses to reach over 560M digital currency owners, boost revenue, and optimise costs through stablecoin and cryptocurrency payments, while eliminating volatility, custody, and compliance risks. Our commitment is to build a more efficient, inclusive global payment ecosystem by bridging the gap between local and digital currencies.

Registered with the United States Financial Crimes Enforcement Network (FinCEN), licensed by the Monetary Authority of Singapore (MAS), and Banque de France’s ACPR in Europe, Triple-A is trusted by over 20,000 businesses worldwide to make global crypto payments simple, secure, and cost-effective. For more information, visit www.triple-a.io.

Join the Team

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier, who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us!

The Role

As the Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and market expansion. You will lead a talented marketing team and collaborate with cross-functional departments such as product, sales, and customer success. Your expertise will help position our company as a thought leader in the payments space, engage our audience, and drive demand for our products and services.

Responsibilities:

• Marketing Strategy & Leadership:
  • Develop and implement a data-driven, integrated marketing strategy aligned with business goals.
  • Lead brand positioning and storytelling, ensuring consistent messaging across all channels.
  • Own and manage the marketing budget, ensuring efficient allocation of resources.
  • Conduct market research and competitor analysis to identify growth opportunities.
• Brand & Communications:
  • Elevate the company’s brand presence and establish thought leadership in the fintech/payments sector.
  • Oversee all aspects of brand management, including corporate identity, content, and PR efforts.
  • Develop and manage relationships with external partners, including media agencies and influencers.
  • Create compelling content strategies for various platforms (digital, social media, events, webinars).
• Demand Generation & Customer Acquisition:
  • Drive multi-channel marketing campaigns to generate leads and optimize the sales funnel.
  • Implement performance marketing strategies, including SEO, SEM, email, and paid media.
  • Collaborate with the sales team to develop and optimize go-to-market strategies, including ABM (Account-Based Marketing) tactics.
  • Track and analyze campaign performance, ensuring a strong ROI on marketing spend.
• Product Marketing:
  • Develop product positioning, messaging, and launch plans in collaboration with product teams.
  • Understand customer pain points, conduct customer segmentation, and create targeted marketing materials.
  • Support product innovation by gathering feedback and insights from customers and the market.
• Team Leadership:
  • Lead, mentor, and inspire a high-performing marketing team, fostering creativity and innovation.
  • Work closely with cross-functional teams to ensure alignment across product, sales, and marketing efforts.
  • Encourage a culture of continuous learning, ensuring the team stays ahead of industry trends.
• Analytics & Reporting:
  • Monitor key metrics to assess the performance of marketing efforts and drive continuous improvement.
  • Use data to inform decision-making and adjust strategies as needed.
  • Present insights and recommendations to senior leadership to shape business strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in marketing, with at least 3-5 years in a leadership role, preferably within fintech, payments, or financial services.
• Proven track record of successfully launching and scaling products in competitive markets.
• Strong experience in brand strategy, digital marketing, performance marketing, and content creation.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership, communication, and interpersonal skills.
• Familiarity with payment technologies, trends, and regulatory requirements is a plus.

Bonus Points:

• Experience in building and managing high-performing marketing teams within fast-paced, dynamic environments.
• A proven track record of success in launching and scaling new products or services within the FinTech or blockchain space.
• Understanding of cryptocurrency regulations and their impact on marketing activities.

We offer a competitive salary and benefits package, along with the chance to be at the forefront of a revolution in the financial services industry. If you’re a visionary marketing leader ready to make a significant impact, we encourage you to apply!