Marketing Manager

About Triple-A

Triple-A is a global payment institution licensed in the United States, Europe, and Singapore, enabling businesses worldwide to pay and get paid in both local and digital currencies.

We empower businesses to reach over 560M digital currency owners, boost revenue, and optimise costs through stablecoin and cryptocurrency payments, while eliminating volatility, custody, and compliance risks. Our commitment is to build a more efficient, inclusive global payment ecosystem by bridging the gap between local and digital currencies.

Registered with the United States Financial Crimes Enforcement Network (FinCEN), licensed by the Monetary Authority of Singapore (MAS), and Banque de France’s ACPR in Europe, Triple-A is trusted by over 20,000 businesses worldwide to make global crypto payments simple, secure, and cost-effective. For more information, visit www.triple-a.io.

Join the Team

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier, who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us!

The Role

As the Marketing Manager, you will be responsible for developing, implementing, and optimizing marketing campaigns that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams, including sales, product, and customer success, to ensure marketing efforts align with business goals. This role requires a hands-on approach, creativity, and a data-driven mindset to execute high-impact marketing strategies.

Responsibilities:

• Campaign Development & Execution:
  • Plan, create, and execute multi-channel marketing campaigns (digital, social, email, content) to increase brand awareness and generate leads.
  • Collaborate with internal teams to develop and refine go-to-market strategies for new products and features.
  • Manage external vendors and partners (agencies, designers, copywriters) to deliver campaigns on time and within budget.
  • Ensure all campaigns are aligned with the overall brand positioning and corporate objectives.
• Content Marketing & Communications:
  • Develop and oversee content marketing efforts, including blogs, whitepapers, case studies, and thought leadership pieces.
  • Craft compelling messaging that resonates with target audiences across various stages of the buyer’s journey.
  • Oversee the management of the company’s website and social media channels, ensuring consistent and engaging content.
• Digital Marketing & SEO:
  • Drive digital marketing initiatives, including SEO, SEM, PPC, and display advertising, to optimize online visibility and lead generation.
  • Monitor and optimize campaign performance through data analysis, A/B testing, and regular reporting.
  • Collaborate with product teams to ensure digital assets are updated and aligned with product launches and enhancements.
• Lead Generation & Sales Enablement:
  • Implement lead generation strategies, including paid media, webinars, and email campaigns, to fill the sales pipeline.
  • Develop and maintain marketing collateral, sales tools, and presentations to support the sales team in customer acquisition.
  • Align with sales teams on target accounts and verticals, using Account-Based Marketing (ABM) strategies where appropriate.
• Brand & Market Positioning:
  • Contribute to the overall brand development, ensuring consistency across all marketing and communication touchpoints.
  • Conduct market research and competitor analysis to inform positioning, messaging, and market strategy.
  • Assist in managing public relations efforts and partnerships with industry influencers, events, and media outlets.
• Analytics & Reporting:
  • Track key marketing metrics and KPIs to assess the success of campaigns and initiatives.
  • Prepare monthly reports on marketing performance, providing actionable insights to refine future strategies.
  • Use data to drive continuous improvement, optimizing marketing spend and activities to maximize ROI.
• Team Collaboration & Support:
  • Work closely with the product and sales teams to ensure a cohesive customer journey from awareness to purchase.
  • Support broader marketing team efforts by managing projects and coordinating cross-functional activities.
  • Participate in brainstorming sessions to generate new ideas and strategies for customer engagement and growth.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a strong preference for experience in fintech, payments, or financial services.
• Demonstrated experience in digital marketing, content marketing, and lead generation.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience with marketing automation platforms, CRM tools (e.g., HubSpot, Salesforce), and analytics software (e.g., Google Analytics).
• Excellent communication skills, both written and verbal, with the ability to craft compelling content.
• Analytical mindset with experience in tracking performance metrics and optimizing for growth.
• Self-starter with the ability to work independently and as part of a team in a fast-paced environment.

Bonus Points:

• A proven track record of success in launching and scaling new products or services within the FinTech or blockchain space.
• Understanding of cryptocurrency regulations and their impact on marketing activities.

We offer a competitive salary and benefits package, along with the chance to be at the forefront of a revolution in the financial services industry. If you’re a visionary marketing leader ready to make a significant impact, we encourage you to apply!